Frequently Asked Questions
What is digital marketing?
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
• SEO • PPC • Analytics and conversion rate optimisation • Content creation and marketing • Social media • Email marketing • Marketing automation
What is SEO?
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO. On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google. It is obviously more technical than that, but we reckon these are good summaries.
Why do you always talk about Google, there are other search engines?
In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google. Luckily though, a lot of the tactics we use will have a similar effect in the other search engines. If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.
How much do you charge?
All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget. We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost. Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.
What is PPC?
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it. It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords?
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At DigiOjas, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few. We will help you find the correct advertising platform for what you’re trying to achieve